Last month, The Greater Houston CVB (GHCVB) led a group of officials to Dusseldorf, Germany, for MEDICA, the world’s largest medical trade show, in preparation for the first Medical World Americas Conference and Expo to be held in Houston next year. GHCVB CEO Greg Ortale said it was the ideal place “to work with our partners at MEDICA to promote and sell” Houston as a healthcare destination.
Scheduled for the George R. Brown Convention Center on April 28-30, 2014, Medical World Americas will be a groundbreaking gathering of hospital administration, physicians, nurses, scientists, pharmacists and more to introduce new healthcare knowledge, products and innovation in an expo format. The multi-track conference program will cover cardiology, oncology and hospital concerns such as hospital acquired infections, occupational health and safety, and disaster readiness.
The renowned Texas Medical Center—the largest in the world—will draw from its 52 member institutions including University of Texas MD Anderson, the Texas Heart Institute and Baylor College. TMC CEO Dr. Robert Robbins—who headed the Germany trip with Ortale—is chair of the executive advisory committee and describes the conference as “a powerful opportunity, a platform, to tell the story about the Texas Medical Center and our community.”